Here are 7 Digital marketing trends to be implemented by 2020
Let’s look at some practical ideas to achieve this.
As technology continues to advance at a rapid pace, everything points towards marketing that is focused on the human experience and designed to inspire interactions between consumers and brands.
Discover from our leading digital marketing agency in Dallas some useful tips for digital marketing decisions at the beginning of this decade.
The only constant in marketing is changing. Now it’s your turn to take action and take advantage of the growth opportunities best suited to your business.
1# Invest in the brand for Digital marketing
Your brand is your company’s most valuable asset, and an expression of how your
customers, suppliers, potential or current employees, or business partners see you. And
that’s not all. It attracts quality customers, reduces marketing costs, builds relationships with
your audience, and helps you sell more and better.
It is a solid investment that raises the positive perception of consumers, positions you so that
you do not need to compete exclusively on price and favors the economic benefits of your
marketing and advertising actions in proportion to the perceived strength of the brand.
2# Aim for Google's zero position
Get your results positioned above your competition to generate traffic to your website.
Search engines have evolved to understand the intent of user queries in the same way a
Zero rankings is a search result where Google automatically provides the response to the
user’s query in the form of an automated snippet displayed at the top of the page.
3# Adapt your strategy to Google Bert and Marketing Trends
Google’s algorithmic update, BERT (Bidirectional Encoder Representations from
Transformers), acts as an open-source neural network to effectively process natural
language flow (NLP or Natural Language Processing).
Using artificial intelligence and machine learning techniques, it can understand human
language through the context and nuances of words. It understands users’ search intentions
and interests, and is especially relevant in conversational searches.
Optimize your website for SEO positioning for BERT and generate a greater flow of visits
4# Boost sales through social channels
According to the 2019 Annual Study of Social Networks in Spain, 55% of users claim to
search for information about products or services on social networks before making a
This is an upward trend, so a good strategy for 2020 will be to create publications, the
“shoppable posts”, to make products available to users through social channels.
Some advertisers redirect users to the product page in their e-commerce through social
network publications. However, platforms such as Facebook or Instagram allow integrated
shopping, which makes it much easier for sellers.
Integrated shopping dramatically shortens the sales funnel and allows brands to impact new
users in a user-friendly way.
5# Combines Augmented Reality (AR) and Artificial Intelligence (AI)
The joint use of AR and AI in business becomes a very powerful marketing tool capable of
collecting data to help companies learn more about consumer preferences.
Customers demand fast and accurate responses, so they appreciate digital representations
of products before they make a purchase, detailed information about what they are buying,
the ability to view options not available in the physical store, and of course,
recommendations based on their own preferences.
6# Consolidate your SEO strategy by voice
It stands out to thousands of people looking for business information or searching for
products and services through the growing use of smart speakers and devices.
Prepare yourself for the avalanche of voice searches that more and more people are making
use of to find information and buy with the use of natural language, highlighted fragments,
company profile in Google My Business, as well as optimized and permanently updated
Now you can build fast and profitable customer experiences by making it easy to buy
products using voice through applications that turn product catalogs into fully enabled
markets for devices such as Amazon Alexa or Google Assistant.
7# Attract Generation Z with TikTok
Facebook was also a platform for them. Generation Z, that is, those born between 1995 and
2005, have in their hands all the tools to decide which brands to choose.
The native applications of chat and video have become the new social networks. WhatsApp
and TikTok have global dominance in terms of downloads in the millions.
Users are looking for more personal interactions through chat and entertainment
experiences and that’s why TikTok has surpassed Instagram in 2019 by showing how the
most creative media inspires micro video-sharing based on stories that even Instagram and
Facebook replicate and clone.
Drive your marketing strategy on TikTok and reach exactly the audience you want, promote
your brand with influencers or advertise on their advertising platform.