A good content marketing strategy
A good content marketing strategy will help you get customers but, of course, it’s easier said (or written) than done. As you know, content marketing is a technique to attract and retain our target audience and convert them into customers, through the creation of valuable content for free. By generating useful and interesting content we will position ourselves as a reference in the sector, increasing our credibility, authority and the confidence of the readers.
But for this to happen it is necessary to dedicate a lot of time and effort and, above all, to be continuously creating the valuable content that our target demands. As we know it is an arduous task, we want to make things easier by making a list of tools that will help you improve your content marketing strategy
Tools for finding sources of information
Feedly is one of those tools that, as soon as you start using it, you will find it hard to imagine your life without it. At least that’s what happened to me. This RSS feed reading tool is very useful to consult in one go all the blogs that interest us about a topic. Because it allows you to organize the content by category or topic, according to your own criteria, it will be easier for you to locate good sources of information, which will inspire you to create new content. Any content marketing strategy should have good and reliable sources of information, and if once found, we have them well organized, much better, don’t you think?
“What shall we eat today?” I’m sure you’re often more lazy about deciding what to eat than you are about cooking, aren’t you? Well, the same thing happens when we start creating content. Choosing the subject of a post, a computer graphic or a video can be almost more complicated than creating the material. Of course, if we have a good content marketing strategy in place, we’ll know where the shots should go, but it’s still not easy. If we knew, for example, what our competitors are talking about, or what topics are most interesting to our target audience, it would be very useful to orient ourselves, and that is where BuzzSumo comes in. This free tool allows you to search for authors, sources and contents, whether they are photos, computer graphics, posts or videos. We will be able to search for the content that has generated the most debate and has been shared the most in social networks, see several segmented metrics about the contents, discover new “influencers” and access statistics about them and export this information to an Excel document. Shall we start? 😉
What a rage it is when we find an interesting article on the Internet but have no time to read it at the time, and when later, we try to remember where we saw it or in what medium it was published… we have already forgotten! To prevent this from happening to us there is Pocket, a free application available for iOS and Android, which allows us to save all the posts and news that interest us so that we can read them later. You can collect Twitter content, images, videos, websites, etc. And then, once read, you can choose to save them, bookmark them or delete them. It has a perfect reading mode to avoid distractions and allows you to change the brightness of the screen or listen to the posts, perfect for those who read from mobile devices.
Tools for creating audio-visual content
The best option to create audiovisual content is to turn to professionals: graphic designers, photographers, experts in audiovisual communication, etc. But if what we want is to do something simple and we want to try to do it ourselves, there are tools designed to help us. One of them is Infogr.am . If infographics are not yet part of your content marketing strategy, I don’t know what you are waiting for. They are the easiest way to capture data in a very attractive, simple and totally visual way. Infogr.am offers us up to 30 different types of graphs and a spreadsheet that makes editing data and modifying graphs a simple task. You can also import the data from XLS, XLSX, CSV files etc. Once finished, you can download them in both PNG and PDF.
Videos and other audiovisual content are the most successful thing right now in social networks, so it is important that you consider including it in your content marketing strategy. To make simple videos or animated graphics for your company there are several tools you can use, such as Stupeflix. This free tool allows us to create videos up to 20 minutes long. To make corporate videos this is not a problem, as it is best to keep them short, 3 minutes at most. In addition, it offers the possibility to add voiceovers, maps, custom transitions, duration settings and other effects, such as slow motion. The videos you create in the free version will have a resolution of 360p, if we want an HD quality, we have to pay, the good thing is that it allows you to pay only for a video or for the monthly pro version.
Make the most of your content marketing strategy by using tools created to make your life easier. With Thinglink you will be able to add links to videos and images and create interactive sites’, computer graphics, maps, photo albums, presentations,… thus creating interactive graphics that contain a series of points with multimedia information. It is oriented to companies, with the objective of increasing the engagement with your target audience, in order to turn them into real customers.
Other useful tools in your content marketing strategy
If you need to make video screenshots, this is the tool you need. Jing allows its users to take screenshots, edit them, and send the captures to be used on other platforms or with other tools. It can record up to 5 minutes and allows you to upload it to the web, an FTP, record it on your computer or on the clipboard.
One of the things that annoy us most, those of us who are dedicated to producing valuable content, is that our creations are plagiarized or copied. In the case of posts, it is very common, we have come to see blogs that had copied entire entries, with banners included. Surprising, but common. If you suspect that someone has done this with your content and want to check it, you can use Copyscape, a tool that allows us to find exact copies of our content online. It is very easy to use and very effective.
Bored of the usual typefaces? In Dafont you will find numerous and original fonts, ordered by typology, alphabetical order,… as you prefer! It is very easy to download and use them from any tool such as photoshop.
That’s all for today. Thousands of tools are waiting for us on the web, and only by testing them can we see how useful it would be to include them in our content marketing strategy. We hope you found this post very useful. Don’t hesitate to tell us in the comments what your favorite tools are and why.